MKTG 202
Social Marketing and Ethics
Course overview
Explore the areas of social marketing and ethics at both theoretical and application-oriented levels.
Course information
Prerequisites and Restrictions | You must satisfy the following requirement(s):
and
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Available semesters | Semester 1 2025 |
Credits | 15 |
Domestic fees | $841.00 |
What you will learn
After successfully completing this course, you¡¯ll be able to:
- Analyse contemporary societal issues
- Evaluate social marketing¡¯s core concepts and practice
- Develop a social marketing campaign by applying social marketing concepts and practice
- Apply ethical considerations to a social marketing context
- Evaluate marketing¡¯s role in improving the good of society and consumer well-being.
For course information, please email grow@lincoln.ac.nz