MKTG 311
Product Design
Course overview
You¡¯ll learn about consumer-centric design by experiencing the process of developing and refining a product concept.
Course information
| Prerequisites and Restrictions | You must satisfy the following requirement(s):
|
|---|---|
| Available semesters | Semester 1 2025 |
| Credits | 15 |
| Domestic fees | $841.00 |
What you will learn
After successfully completing this course, you¡¯ll be able to:
- Appreciate the strategic importance of product design in ensuring the health of the firm.
- Infer product design opportunities from assessing shifts in the macro-environment and changes in consumer needs.
- Outline the flow of product design processes and activities.
- Discover a variety of ways to design and evaluate product concepts
- Know the types of protection available to safeguard intellectual property rights.
- Apply industrial design techniques to increase the value of a product concept.
- Communicate a product concept orally, textually, and graphically.
- Prioritise designing for the environment and Life Cycle Assessment as part of a designer¡¯s professional responsibilities.
Course examiners
