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BMGT 102

Introduction to Entrepreneurship

Course overview

Learn the core concepts, challenges, and opportunities of starting a business. Grow the essential skills and mindset to identify opportunities, create business models, assess risks, and make informed decisions.

Course information

Available semesters Semester 2 2024 Semester 2 2025
Credits 15
Domestic fees $841.00

What you will learn

After successfully completing this course, you will be able to:

  • Create a minimum viable product (MVP) with a clearly defined problem and solution.
  • Demonstrate resilience by iteratively improving the MVP.
  • Pitch a product or service concept with a clear grasp of business model basics such as supply chain, manufacturing, and finances.
  • Write a comprehensive business proposal based on a pitch and MVP to encompass market analysis, financial projections, operational plans, and marketing strategies.
  • Present an idea or vision in written and verbal form.

Course examiners

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Logan Williams

Entrepreneur in Residence

Faculty of Agribusiness & Commerce

logan.williams@lincoln.ac.nz