MKTG 205
Consumer Behaviour
Course overview
The examination of consumer behaviour, including how individual, sociocultural, and environmental factors influence consumer decisions and behaviours.
Course information
Prerequisites and Restrictions | You must satisfy the following requirement(s):
and pre-requisite
|
---|---|
Available semesters | Semester 2 2024 January Summer School 2025 Semester 2 2025 |
Credits | 15 |
Domestic fees | $841.00 |
What you will learn
After successfully completing this course, you¡¯ll be able to:
- Identify and describe the key terms and concepts related to consumer behaviour
- Explain and discuss consumer behaviour theories and concepts and their relevance to marketing
- Apply consumer behaviour theories and concepts to real-world examples.